James, the creative mastermind at Little Lane Media Productions, started his journey crafting cocktails in 2006, specializing in upscale bars. In 2013, he traded Australia for North America, sparking a global exploration that took him from Tokyo to Buenos Aires to Bordeaux in 2015.
From supporting Natalie in Beautiful Booze to founding Little Lane Media Productions, James’s evolution is a tale of creativity and global perspective. With an innate flair cultivated through years of international travel, he’s on a mission to elevate hospitality brands worldwide—transforming stories into captivating visuals that resonate across the globe. Get ready for James to redefine how we see hospitality.